Benchmark Email vs Mailchimp: Which Email Marketing Platform Offers the Best Free Plan?
Email marketing is a great way to reach existing and potential customers. However, with so many email marketing platforms available, it can be difficult to determine which one is the best. In this article, we will be comparing the free plans of two popular email marketing platforms, Benchmark Email and Mailchimp, to determine which one offers the best features and services.
Benchmark Email's Free Plan
Benchmark Email's free plan allows its users to send up to 250 emails per month. The free plan also comes with a drag-and-drop email builder, customizable templates, sign-up forms, and basic drip campaigns. Additionally, Benchmark Email offers a contact list management system that allows users to manage their subscribers and track email opens and click-through rates.
One thing to note about Benchmark Email's free plan is that it does not include any automation features. If you want to use automation, you will need to upgrade to one of the paid plans.
Mailchimp's Free Plan
Mailchimp's free plan, on the other hand, allows users to send up to 10,000 emails per month, albeit with a cap of 2,000 subscribers. The plan includes a drag-and-drop email builder, customizable templates, A/B testing, and basic reports. Additionally, Mailchimp allows users to create landing pages and social media ads, which is not included in Benchmark Email's free plan.
Another advantage of Mailchimp over Benchmark Email is that it includes automation features in its free plan. So, if you need to create an automated email campaign, you can use Mailchimp's pre-built automation workflows.
Benchmark Email vs Mailchimp: Which is Better?
Both Benchmark Email and Mailchimp have their advantages and disadvantages. While Benchmark Email's free plan is suitable for small businesses with a smaller subscriber list, Mailchimp's free plan is better suited for growing businesses with a larger audience. Additionally, Mailchimp's free plan includes more features, such as landing pages, A/B testing, and social media ads.
So, which one should you choose? If you have a smaller subscriber list and don't need automation features, Benchmark Email's free plan might be a better fit for you. On the other hand, if you have a larger audience and need automation features, Mailchimp's free plan might be a better choice.
Conclusion
Both Benchmark Email and Mailchimp offer great email marketing services. Ultimately, the choice depends on your business's needs and preferences. So, take your time and compare both platforms before making a decision.